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Hahn and Bay Management Advisors

Effective Solutions

Strong track record of delivering results that work in the real world, not just on paper. We have walked in your shoes and know even the best idea has no value unless the organization is capable and motivated to implement.

Collaborative Approach

We are known for our highly collaborative approach and “do it with you not to you.” We only serve a limited number of clients at a time and are deeply committed to your success.

Deep Experience

Our leaders have more than 40 years of proven expertise as top executives and strategic advisors. We only use senior consultants and do not use junior staff that need to come up to speed on your dime.

Innovative Analysis

As former scientists, our leaders bring a unique combination of deep analytical capabilities and strategic consulting skills. We are not afraid to take on the most difficult problems.

Our Experience

We are a management consulting firm focused on the pharmaceutical industry. Hahn and Bay Management Advisors is led by two of the foremost healthcare strategists, who jointly have more 40 years of experience in helping pharmaceutical companies and their investors make critical decisions and address their biggest challenges.

  • Crafting Winning Strategies

    A strategy is more than a good idea. We have a proven approach to developing integrated and robust strategies that give you a competitive advantage.

    • Recent Project Example

      Growth Strategy for top-10 Pharma 10 Company

    • Challenge

      Global innovative products division (>$10B revenue) faced declining revenues due to patent expiries and competition

    • H&B Approach

      Created distinct strategic option through workshops with senior leadership team, and agreed on key success factors for each. Used analytics and leadership team input to refine the options and select final strategy.

    • Value Delivered

      New comprehensive growth strategy implemented to restore revenue growth.

  • Integrating Strategy and Innovative Analytics

    We are uniquely positioned to add value by incorporating innovative analytics into executive decision making. Our team combines exceptional analytical and strategic skills.

    • Recent Project Example

      Strategic Resource Allocation for a Top-5 Innovative Pharmaceutical Company

    • Challenge

      Newly created division of top-5 Pharma company faced with optimizing allocation of multi-billion-dollar commercial investment across regions and complex product portfolio.

    • H&B Approach

      Worked with the company’s internal analytics team to develop novel scenario-based modeling tool that estimated NPV impact of resource shifts, based on forecast models and promotional response data. Leveraged results of tool in workshop with senior leadership team to decide on reallocation.

    • Value Delivered

      Resulted in significant reallocation between emerging and developed markets, and new investment paradigm and commercial model for two primary care medicines in Europe.

  • Creating Unparalleled Launch Strategies and Plans

    Flawless planning and execution of launches is essential to commercial success. We have extensive experience in supporting our clients with their most important launches to avoid costly mistakes.

    • Recent Project Example

      Re-launch of a cornerstone CV brand in key markets for a leading pharmaceutical company

    • Challenge

      Significant underperformance of brand in highly competitive market environment due to unfocused positioning, poor launch execution, and misaligned launch resourcing

    • H&B Approach

      Rapid and on-the-ground transformation and re-alignment of all promotional activities together with local teams. The H&B team led the development of a new activity- and resourcing plan and drove decision making with local and global business leadership.

    • Value Delivered

      Launches have been brought back on track towards market and TA leadership, starting with two-digit growth of new prescriptions within the first year after re-launch.

  • Designing Innovative Commercial Models

    We have a successful track record of introducing meaningful innovation in the highly regulated and often conservative health care environment.

    • Recent Project Example

      Enhancing Sales Force Effectiveness through Digital Decision Support

    • Challenge

      Large pharmaceutical company wanted to explore creative ways to use digital tools in promotion and to better integrate traditional and new promotional channels

    • H&B Approach

      Performed interviews with external digital innovators from range of fields to generate inspiration. Conducted innovation sessions with selected cross-functional representatives to generate and prioritize ideas. Surveyed external landscape and identified promising startup partners for collaboration.

    • Value Delivered

      Created and piloted new digital decision support tool with a US primary care field force. Based on impressive pilot results, the tool has been further enhanced and broadly rolled out.

  • Building World-Class Medical Affairs Organizations

    We understand the unique needs and characteristics of Medical Affairs. A team of experienced specialists with medical training will help you transform your organization.

    • Recent Project Example

      Transforming the MA organization of a leading Pharmaceutical Company

    • Challenge

      Re-organization and new leadership provided opportunity to address perceived performance gaps of a large legacy MA organization and to align its strategy and operations with new and ambitious overall business goals.

    • H&B Approach

      H&B brought on a team of senior consultants and MA experts to conduct a thorough diagnosis that incorporated the perspectives of internal and external customers and partners. The H&B team supported the MA leadership in clearly articulating the role of the MA organization and in redefining its strategy. Based on this new foundation and with broad client participation, H&B tackled the most critical operational performance gaps.

    • Value Delivered

      Alignment of all MA activities with business strategy and new spirit of cross-functional collaboration based on agreed upon collaboration chartas. Sharpening of roles and responsibilities within and across the local, regional, and global organizations. Long-term strategic medical resourcing plan that optimally supports business agenda.

  • Enabling Investment Success through Fact-Based Market Assessment and Asset Valuation

    In collaboration with our partners from Mansfield Advisors, we bring deep expertise in due diligence and valuation for investors, owners, or corporations.

    • Recent Project Example

      Valuation of a development asset for a large pharmaceutical company

    • Challenge

      Fact-based valuation of an early Phase III drug in a TA with a history of failures.

    • H&B Approach

      Starting with a thorough analysis of the epidemiology, the team analyzed a rich set of prizing, access and commercialization options based on value narratives that can be built on potential trial outcomes. Valuation range was determined based on expert-assessed risk scenarios and arguments catalogued to support negotiation.

    • Value Delivered

      Prepared foundation of BD success based on a clear understanding of the economic potential of drug.

Led by Two of the Foremost Healthcare Strategists

Thomas Hahn

Thomas is one of the leading consultants in the pharmaceutical and life sciences space with almost 20 years of global experience in heading initiatives across the industry for a broad range of clients.
Prior to founding Hahn Management Advisors, Thomas was a management consultant at McKinsey in Europe. As a...

Thomas Hahn

Thomas is one of the leading consultants in the pharmaceutical and life sciences space with almost 20 years of global experience in heading initiatives across the industry for a broad range of clients.
Prior to founding Hahn Management Advisors, Thomas was a management consultant at McKinsey in Europe. As a member of the healthcare practice, Thomas led engagements for the pharmaceutical industry, public and private payors, healthcare providers, as well as medical device manufacturers.
Thomas is also a trained research scientist. He served as a professor of applied physics at the University of Miami and as a research director at the SUNY Research Foundation.
Thomas graduated with distinction in Physics from the University of Vienna, where he obtained a M.S. degree. Thomas holds a PhD degrees in Physics from the University of California, San Diego.

Frederik Bay

Frederik is a former senior executive at Pfizer and a leading expert on pharma strategy and corporate development. He has an extensive track record of creating winning strategies and bringing pragmatic solutions to critical challenges spanning R&D, BD, and commercial.
Prior to joining as a partner, Frederik spent 8 years...

Frederik Bay

Frederik is a former senior executive at Pfizer and a leading expert on pharma strategy and corporate development. He has an extensive track record of creating winning strategies and bringing pragmatic solutions to critical challenges spanning R&D, BD, and commercial.
Prior to joining as a partner, Frederik spent 8 years at Pfizer, including 4 as Head of Strategy and part of the leadership for the Primary Care and Global Innovative Pharma Businesses, with responsibility for strategy setting, business model innovation, and corporate development.
Before joining Pfizer, Frederik was a management consultant at BCG and McKinsey in the US and Europe, where he was a member of the pharmaceutical and healthcare practices.
Frederik graduated with First Class Honors in Physics from Imperial College in London, and obtained M.S., M.Phil and PhD degrees, also in physics, from Yale University.

Our Partners and Collaborators

Karl Krista

MD, University of Vienna; MBA, Kellogg

  • Executive and operational experience as CEO of biotechnology companies and as board representative

  • 7 years consulting experience with McKinsey in pharmaceuticals, diagnostics and health services

  • Specialties:  Health Care and Biotechnology Clinical Development, Medical Affairs, Private Equity

Karl Krista

MD, University of Vienna; MBA, Kellogg

  • Executive and operational experience as CEO of biotechnology companies and as board representative

  • 7 years consulting experience with McKinsey in pharmaceuticals, diagnostics and health services

  • Specialties:  Health Care and Biotechnology Clinical Development, Medical Affairs, Private Equity

Marina Brodsky

PhD, Weill Cornell Graduate School

  • Over two decades of experience, including 9 years in executive roles, leading teams of scientists and physicians in the design and execution of Medical Strategies and Clinical Development programs at Pfizer Inc.
  • Independent pharmaceutical consultant since October 2016

  • Expertise: Medical Affairs, Strategic Writing and Editing (Science/Medicine/Regulatory), Business Development,

Marina Brodsky

PhD, Weill Cornell Graduate School

  • Over two decades of experience, including 9 years in executive roles, leading teams of scientists and physicians in the design and execution of Medical Strategies and Clinical Development programs at Pfizer Inc.
  • Independent pharmaceutical consultant since October 2016

Ulrike Meier

MBA, Wharton

  • 15 years executive and operational experience as CEO and board member

  • 20+ years McKinsey

  • Specialties:  Pharmaceutical Industry, Digital Strategy, Innovation, Coaching, Organization and Processes, Project Management, Asian Markets

Ulrike Meier

MBA, Wharton

  • 15 years executive and operational experience as CEO and board member

  • 20+ years McKinsey

  • Specialties:  Pharmaceutical Industry, Digital Strategy, Innovation, Coaching, Organization and Processes, Project Management, Asian Markets

Uwe Heiss

MS, ETH Zurich

  • 16 years executive and operational experience as CEO and board member

  • 20+ years consulting experience, 6 years McKinsey, BCG, Roland Berger

  • Specialties: Healthcare Startups, Patient Outcomes, Clinical Trials, Pharma Supply, Chain, Digital Innovation and AI

Uwe Heiss

MS, ETH Zurich

  • 16 years executive and operational experience as CEO and board member

  • 20+ years consulting experience, 6 years McKinsey, BCG, Roland Berger

  • Specialties: Healthcare Startups, Patient Outcomes, Clinical Trials, Pharma Supply, Chain, Digital Innovation and AI

Partner Companies

Mansfield Advisor

Mansfield is one of the leading advisers to private equity firms and corporations for medtech, healthcare M&A and strategic growth investments across...

Mansfield Advisor

Mansfield is one of the leading advisers to private equity firms and corporations for medtech, healthcare M&A and strategic growth investments across Western Europe. Mansfield has a distinguished track-record of supporting healthcare transactions, and its partners are near the top of European league tables by value and number of deals.

Meier Consulting

Meier Consulting is a consulting company based in Berlin, Germany, with a focus on strategic projects and projects centering on process optimisation...

Meier Consulting

Meier Consulting is a consulting company based in Berlin, Germany, with a focus on strategic projects and projects centering on process optimisation in the areas of healthcare and media. Our customers are leading German and European companies as well as educational establishments. Meier Consulting is managed by Ulrike Meier.

Client Testimonials

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